This year’s stills campaign closely follows the moving and already legendary TV ad, it had over eight million views on You Tube in less than a week, and uses the same cast of animated characters created by the brilliant people at Mackinnon and Saunders in Manchester.
It was a marathon complex shoot but the magnificent results more than repay all the effort. Congratulations to everyone involved!
Agency: AMV BBDO
Art Directors: Andy Clough and Sonny Adjoran @ AMV BBDO
Photographer: Myles New @ Refresh
Home Economist/Food Stylist: Susie Theodorou
Puppets: Mackinnon and Saunders with sets by Clockwork Frog
Line Producer: Lola Paprocka @ Shoot
Producer: Adele Rider @ Shoot
The show, a co-production between the Royal Ballet and The Roundhouse, will open at the end of December and run for most of January 2017.
Set in a ‘mental health facility’, Zoonation’s hip hop version puts a twist on Lewis Carroll’s classic tale of Alice and her adventures in their own exuberant and yet accessible style. Originally staged at The Royal Opera House in 2014, it was written and is directed by Zoonation’s founder and director Kate Prince with music by DJ Walde and Josh Cohen.
ZooNation creates irresistible narrative hip hop dance theatre. The company has won nationwide acclaim with its hugely popular shows, including Into the Hoods and Some Like It Hip Hop. Playfully drawing on everything from Shakespeare to Sondheim, Artistic Director Kate Prince and her company present brilliantly exuberant dance adventures overflowing with energy and wit.
Katie has a very ‘holistic’ approach to her work. It is understandable as her CV includes both design and food blogging, as well as photography. As you can see from the behind the scenes pictures, she also art directed and styled all the images for the campaign.
The campaign has rolled out across Irish billboards this week.
The brewers Marstons hired Gavin Watson to create the story for their “From Burton With Love” ad campaign and product launch. The idea was to get back their roots in their home town of Burton on Trent with a cast of employees, their friends and families; an ideal vehicle for Gavin’s blend of reportage and high energy realism.
Marstons, one of the great names in British beer – their Pedigree ale is an all time classic – have decided to update both their profile and their product range for the age of craft beers and microbreweries. The campaign goes back to the very roots of the business in the home town of British brewing and aligns Marstons with what their marketing director Lee Williams described as “the authenticity and simplicity of the new beer scene.”
Given the brief, Gavin’s style was the perfect fit and, as it says in the foreword of his book ‘Skins and Punks’, he has the ability to make ‘ordinary’ people look like legends. The campaign characters were all street cast either from the Marstons workforce, including head brewer Pat McGinty, or the general population of Burton and the story was shot in various locations in the brewery and the town.
“I wanted places that people would recognise,” Gavin said, talking about the choices of key locations and local landmarks, “I wanted to capture the spirit of a place – making it look as dramatic but as real as possible – about what it is to live and breathe in this town. The ‘secondary town’ thing resonates with me. Burton still has its industry and it filled me with joy when I came to a town that still means something.
It’s in the blood; in the water. If you’re going to live, grow and die in this town you’re going to be connected to brewing in some way. You can sense it as soon as you get off the train.”
Art direction and the ideas that inspired the campaign come from Big Al’s Creative Emporium.
Creative direction was by Ruth Bewsey @ Daisy London, with styling by Dan May @ CLM and grooming by Tim Pateman @ Fox Represents. The model is Oli Lacey @ Next.
The Cronut lands in London. Dominque Ansel, baker extraordinaire and the inventor of the Cronut, a delicious cross of croissant and doughnut, opened his London bakery last week and Scott Grummett was there to record the event. Dominique already has New York and Tokyo sites, and such is his fame among the cake cognoscente that hundreds queued, some from as early as five am, for the opening.
London highlights (see above) include the Banoffee Paella, “After The Rain” Mousse Cake (with flavours of pear, ginger, and jasmine, jasmine “raindrops” gelée and praliné feuilletine base), Salted Honey Tart, Eton Mess Lunchbox, and the Welsh Rarebit Croissant.
As something of a lover of the Burger in all its forms, Scott Grummett was excited to be invited to shoot some Byron Burgers. Along with their beef regulars they are also now offering some chicken specials too including the Clucky Balboa (see below) to take on their bovine counterparts. And there are of course, some incredible over the top and magnificently messy milkshakes to boot.
The book tells the story of Gavin’s teenage years in the 1980s, from the time when as a fourteen year old skinhead he first picked up the camera and began to record his world.
“At first, I was just a shy, dreamy kid taking pictures of landscapes and my cat. It was only when Madness and the skinhead thing…the Two Tone thing started that I really began to take lots of pictures.”
He photographed wherever he went, at home, at school, in the streets of the estate where he lived, and whoever he met, his family, friends, girlfriends and in so doing created an extraordinary social document. Its importance has already been widely recognised. For example, the film maker Shane Meadows has acknowledged Gavin’s work and cites it as a visual reference and inspiration for ‘This is England’
“I’m not a skinhead or a punk photographer” says Gavin, “I’m a DIY photographer. Back then I was using a camera without having any real knowledge of what I was doing. So I just did what felt natural, by instinct, by myself. I processed the stuff in the bathroom. That was the point. That still is the point about the work. Doing it for yourself. THAT’S FUCKIN’ PUNK.”
“I didn’t feel my photographs were important but I felt that what was happening around me was unbelievably important and exciting. I was just amazed that we were demonised instead of celebrated,” he told us recently. “I managed to record my journey, which was thousands of kids’ journeys, all kids’ journeys, and that’s what the work shows really. Those relationships. They’re just young teenage kids trying to find their way in life.”
What makes We Were Here 79-89 so exciting is that for the first time Gavin has been a part of the entire creative process and has edited the selection of images himself; this is Gavin’s story told in his own way.
This book is also going to be produced at a higher quality than anything we have seen from Gavin before, presenting these photos in the way that such a legacy deserves.
Last week Scott Grummett was back with one of his regular clients, All Star Lanes, tasked with shooting Sean Soon, head of all things bar related and mixologist supreme, making some of their brand new cocktails.
As Scott puts it, ‘I strapped on the macro lens and got into the details of Sean’s process, aiming to capture some of the drama around his creations.’
Scott has had to wait a while for the campaign to take off. “As far back as January I was invited by Mr Jonathan Warburton to give his Thins and Thins bagels a fresh, tasty and appetising approach in a series of adverts and instore images. We wanted to stay true to the product but inspire mild levels of gluttony and a real sense of hunger.
What are you having for lunch?”
Disclaimer: this post may induce hunger
Since winning Bake Off, the extraordinary Nadiya has had the most incredible year. So remarkable in fact that the Daily Telegraph chose to list her achievements under the title ’10 Inspiring Things Nadiya Hussain has done since winning GBBO. And here they are:
1 Written a cookbook. And it’s not all cakes, it has Asian savouries too!
2 Written a children’s cookbook. It features stories and child friendly recipes and is dedicated to Nadiya’s three children, Musa, Dawud and Maryam. It features photographs of them throughout, is generally rather lovely by all accounts and is out soon.
3 Spoken out about racism. Her comments about how she had come to “expect” racism highlighted just how horrifically ingrained such experiences can become. But she also displayed moving resilience, and a determination to focus on the positive.
“I don’t retaliate. I feel like there’s a dignity in silence, and I feel that if I retaliate to negativity with negativity then we’ve evened out,” she explained. “And I don’t need to even that out, because if somebody’s being negative I need to be the better person.”
4 Landed her own TV show. New two part series The Chronicles of Nadiya starts tonight on BBC One, and will follow the Bake Off winner as she travels to Bangladesh, where her parents were born and where large parts of her extended family still reside. Part cookery show, part travel diary, Chronicles will see Nadiya travel to her family’s village and cook for a relative’s wedding feast.
5 She’s a magazine columnist. She’s writing for The Times Magazine and is planning to revive the swiss roll!
6 She’s been reunited with the woman who taught her to bake. Her secondary school home economics teacher Jean Marshall who got her “hooked” on baking, sparking a passion for traditional British puddings and sponges.
7 She’s baked a birthday cake for the Queen.
8 She’s been named as one of the most influential people in Britain by Debretts.
9 She’s getting remarried so that she can have a party – her first wedding in Bangladesh wasn’t a lot of fun
10 And she’s moving to Milton Keynes! (Not entirely sure that is really inspiring)
And she has been on Desert Island Discs.
Quite a year!
To celebrate the epicurean delight that is National Burger Day we present the six best looking burgers captured by our own ‘burger king’ Mr Scott Grummett in the last twelve months. The burgers themselves are the work of the very great folk at Honest Burgers.
Judges decisions are final, however we wish to point out that they do not reflect Honest Burgers company policy or any kind of burger favouritism inside the organisation.
But what can you say about butter? It’s lovely on fresh bread, it’s the making of toast and without it jacket potatoes are not edible are three things you can say. Another thing is, as the Lurpak campaign says, that it never has more than three ingredients and they are all natural.
‘The plan for the Eat Well campaign,’ according to Scott, ‘was to shoot some lovely bloggers cooking using M&S pre prepared ingredients. Some shoots can provide a real challenge, balancing a film crew with stills for one. But the biggest was shooting a bbq during a tropical monsoon (of sorts) and keeping the whole thing bright, vibrant and sunny in it’s appearance. Keep an eye out in The Times for more images coming soon.’
Jay Brooks created the joyously hair raising images for the campaign to promote The Slide, the new thrill ride at the Orbit tower at the QE Olympic Park. It is the ultimate helter-skelter twisting and turning around the tower, dropping 178 meters in 40 seconds. Time Out has already named it as their number one thing to do this year!
Here’s some more stuff about The Slide:
Visitors will descend the world’s highest and, at 178m, the world’s longest tunnel slide, as they travel down the UK’s tallest public artwork, they’ll pass through light and dark sections with London’s dramatic skyscape whizzing by!
In the 40-second trip, visitors will circle around the ArcelorMittal Orbit 12 times as they weave their way through the famous loops and curves of the iconic structure, including a tight corkscrew section names the ‘bettfeder’ – after the German word for ‘bedspring’ – and end with a 50m straight run back down to earth!
The ArcelorMittal Orbit has been enthralling visitors since the London 2012 Games with it’s spectacular views of the London skyline and we know that you’ll love the new hair-raising slide experience so much that you’ll want to relive it, and you can! For just an additional £5 you can head straight back to the top and calm your nerves with the spectacular London skyline, before taking position and riding the slide once again! To be sure of your repeat descent, you can book an extra slide in advance once you’ve bought your initial combined ticket by calling 0333 800 8099 with your booking reference number.
The Slide was created by Belgian artist Carsten Höller at the invitation of Sir Anish Kapoor, designer of the ArcelorMittal Orbit. It is a unique collaboration between two of the world’s leading artists and a major new art installation for London, as well as yet another reason to visit Queen Elizabeth Olympic Park – fast becoming London’s most exciting playground!
As we said in a previous post, the shoot took place in the Painted Hall of the Royal Naval College at Greenwich, which with its gold and mural encrusted walls provided a suitably opulent background. A dozen presenters, including Gary Lineker, Gabby Logan, Alan Shearer, Rio Ferdinand and Thierry Henry, and around one hundred of extras were all clad in period costume featuring fabulous frocks, powdered wigs and acres of brocade.
It was major feat for the costume and hair make up departments to create so many different looks. Though some of them may not have been completely based on history. ‘Have you seen the lady the pink and blue wig? She looks like a lollipop,” asked head make-up designer Wakana Yoshihara. “That was my inspiration!’
The BBC launched their coverage of the Euros 2016, which start on June 10th, with an extravaganza of a ‘marketing trail’ – an ad to you and me – starring their TV presenters robed in 18th Century finery, and Ray Burmiston was commissioned to capture the moment.
The shoot took place in the Painted Hall of the Royal Naval College at Greenwich, which with its gold and mural encrusted walls provided a suitably opulent background. The presenters, including Gary Lineker, Gabby Logan, Alan Shearer, Rio Ferdinand and Thierry Henry, and a host of extras were all clad in period costume featuring fabulous frocks, powdered wigs and acres of brocade.
Some of the pundits enjoyed it more than others. Alan Shearer made it clear he wasn’t keen to repeat the experience but Gary Lineker took it in his stride. “I’ve spent 20 years dressing up for Walkers commercials, so I’m kind of used to this strangeness,” he said. While, by general consensus, Rio Ferdinand turned most heads in his outfit, “he can carry anything off,” said Lineker.
In the clip the cast march forth led by the real Euros 2016 trophy unleashing their slogan ‘Liberté, Egalité, Footé!’
Euros 2016, the ‘marketing trail’, and Ray’s pictures will be on your screens throughout June and into July.
Allez les rosbifs!
Things are getting tough for Sam. No job, benefits stopped and stuck in a tiny flat with his girlfriend Maya and her mum. The pressure is building. It feels like there might be only one way out.
But every ending is a beginning and there are plenty of people keen to capitalise on Sam’s momentous decision. From corrupt local politicians to kids trying to raise the number of views of their online videos, everyone wants a piece of Sam’s demise. It scarcely matters what Sam actually wants. Faced with the promise of immortality, what’s his life worth?
Suhayla El-Bushra takes the satiric masterpiece by Nikolai Erdman and smashes it into urban London. It’s provocative and very funny, bringing live music and fast-paced humour to the Lyttelton.
Javone Prince (E4’s PhoneShop, BBC Two’s The Javone Prince Show, Statement of Regret at the NT) plays Sam.
He shot some of their most handsome dishes, sharers, milkshakes and cocktails for their new website (coming soon) and social media channels. Along with Exec Chef Ashley Clarke they aimed to create some tantalising visuals of heart stopping gluttonous feasts.
Last week Scott was asked by the team at Ubisoft to shoot some press images for their upcoming release Far Cry Primal. As the game is all about surviving in the stone age they have worked with stonemason, Nick Robertson, to make the items you would find in a real gamers Man Cave: A PS4, Controllers, Coffee Table, FlatScreen Tv, Pizza Box, Beer Cans – You get the idea.
They started Hemsley + Hemsley 6 years ago as a bespoke service aimed at helping people with their digestion and relationship with food. Since then, they’ve become authors of their international bestselling cookbook The Art of Eating Well and contributors to Vogue.co.uk and The Guardian. They also cook and consult for celebrities and cater for high-profile brands such as Louis Vuitton, Chanel and Vivienne Westwood.
The Hemsley’s approach to food is part of a whole philosophy of life. ‘Our approach to health and wellness is very holistic and inclusive we champion a philosophy which is simple, mindful and intuitive. We steer clear of the ‘quick-fix’ answers which are overly abundant in the health and wellness (and even fashion) industries by teaching a long term lifestyle change. Not only do we champion fats and animal foods but also emphasise the importance of good digestion – explaining everything from the virtues of chewing to the importance of probiotics. Eating well has to be accessible, so we constantly draw on our own experiences of cooking and eating in our busy city lives to make healthy eating approachable and refreshing. For us, food is the root to feeling well but we don’t limit our philosophy there as your lifestyle is vital too. As soon as you look at what you are eating the rest naturally follows – health takes into account mental, physical, emotional and spiritual. We’re big fans of yoga and meditation which we practice everyday. We have inspired many clients to take these up – once they feel and sleep better they look to all areas of their life in a new light.’
Jay shot Hemsley and Hemsley for You Magazine and their second book, Good + Simple, is released in the UK on February 25th.
Westin is based in Huddersfield and produces hi-tech kitchen equipment for a worldwide market. ‘I just think the processes and the look of things in that kind of engineering factory are fascinating.’ said Pip ‘ Especially where they are welding and working with sheets of metal you get these amazing textures and reflections. You close in on things and they become completely abstract but beautiful.’